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The AI-search side of local marketing
How to get your business recommended by ChatGPT and Google AI
Nobody controls what an assistant says, so we do not guarantee a ranking or a recommendation.
Free
audit of how you show up today
$499
to build, first month included. What agencies quote for a comparable custom build often runs $3,000 to $8,000.
$150
a month while we operate the site. A period already started is not refunded and your service runs to the end of it.
7
target days from a complete brief to launch-ready, standard scope
How the answer gets picked
Why does AI recommend my competitor instead of me?
An AI assistant does not rank businesses the way a search engine ranks pages. It builds an answer out of whatever it can find and cross-check about you: your website, your Google Business Profile, directories, reviews, and anything else that names you. When those sources agree, and when they spell out what you do and where you work, you are easy to name. When they disagree, or when your site never states the thing being asked about, the assistant reaches for a competitor whose details are easier to confirm.
More than half of American adults have used AI in the past six months, according to Menlo Ventures, and Deloitte found that 33% of US consumers plan to use generative AI in their holiday shopping, more than double the 2024 figure. We have not found a survey on the step from an AI answer to hiring a local trade, so we will not put a number on it.
My business does not come up when someone asks AI for a plumber
Four things account for most of it.
- Your site never says outright which services you sell and which towns you cover.
- Your Google Business Profile disagrees with your website about your name, address, phone number, or hours.
- The important text only appears after scripts run, so a reader that does not run them finds an empty page.
- Nothing outside your own website vouches for you.
My work comes from referrals, so why would I care about AI?
Referrals still win the job, and nothing here replaces them. But most referred customers check you out before they call. They search your name, and some ask an assistant about you before they dial. A referred customer is the one most likely to look you up by name, and that search is the easiest of all to get right.
What getting recommended by ChatGPT actually means
It means that when someone asks an assistant for the best plumber in their town, your business is one of the names in the answer, with your details attached. The named answer itself is not for sale. ChatGPT does run clearly labelled ads for signed-in users on its free tiers, shown separately from the answer, and OpenAI says the answer itself stays independent of them. Being named is also not permanent. The assistant answers each question from scratch, so a business named this month can be left out next month once its information goes stale or a competitor's gets better.
Get my free audit
The audit checks your own business against the four failure points above.
What it costs
What a small business should pay for AI search visibility each month
There is no standard rate for this yet. What a small business can price it against is the surrounding market: what agencies quote for a comparable custom build often runs $3,000 to $8,000 as a one-time cost, and ongoing work sits against the full-service SEO retainers that typically run $500 to $1,500 a month.
Xomer's founding offer is a $499 build that includes your first month of managed service, then $150 a month while we operate the site. Your first $150 charge comes after you have seen a month of work.
The price is low because we are new under this name and building our first documented results, and because standard scope is bounded, which keeps the build cheap for us to deliver.
The monthly service is part of the managed offer, not an optional add-on. It is what pays for the work that keeps the site current after launch.
Our Terms hold your monthly at $150 for the first 12 months of continuous service, and after that we give 60 days written notice before any change.
What the $150 a month buys
- Managed hosting and maintenance of the site.
- Measurement of how you come up across Google AI, ChatGPT, Perplexity, Claude and Grok, for a defined set of questions.
- One prioritized improvement, shipped.
- The result in plain English, wins and misses alike.
We do not publish a page allowance or a response-time promise. A number we cannot hold to would be worse than no number at all.
What comes with the build
- A snapshot of who AI names in your trade right now, and where you stand.
- We move your existing content, photos and the reviews shown on your current site, and you keep your web address. Your Google reviews stay on your Google profile, where they belong.
- A Google Business Profile tune-up in week one.
Seven days from a complete brief to launch-ready is our target for a standard-scope site, never a guarantee. The clock starts when the brief is complete, and the week goes like this.
- You send the brief.
- We build, and you get a preview link before anything goes live.
- We launch once you approve it.
The cheapest way to get a professional site
If price is the only thing that matters, the cheapest honest answer is to build it yourself on a site builder and spend your own evenings on it. Plenty of owners do, and for a simple business it can be enough. What you pay us for is that we do it, we keep doing it, and you never have to learn what an AI assistant needs to read.
If we did not build your site
If we did not build your site, the existing-site path is a separate, scoped assessment. It is a different piece of work from the $150 a month, and we quote it once we have seen what you have. The free audit applies either way.
Built for
Local businesses that depend on the phone ringing.
Restaurants, dentists, contractors, salons, landscapers. Anyone with a service area and a customer that searches Google before booking.
Dentists
Cafés
Auto Repair
Salons & Stylists
Landscaping
Industry images are illustrative and include AI-generated people. They do not depict Xomer clients.
Where the next dollar goes
Should I spend on Google Ads or on getting recommended by AI?
Keep the ads if they are working. Nothing here replaces them, and if your cost per lead is acceptable, switching off a channel that pays is a bad trade.
The difference is what you are left holding. When you stop paying for clicks, the clicks stop that day. The work that makes an assistant able to name you sits in your own website and your own business records, and it stays there.
AEO vs SEO for a service business
Answer engine optimization, usually shortened to AEO, is the practice of making a business easy for an AI assistant to verify and name in an answer. Some call it generative engine optimization, or GEO. Traditional SEO aims at where your website sits in a list of links. AEO aims at whether an assistant says your name at all when it answers instead of listing.
For a service business the two overlap more than the labels suggest. Accurate business details, pages that describe what you do and where, consistency across your profiles, and real corroboration from outside your own domain all serve both. Most owners never use the word AEO.
The work itself
How to make your website easy for AI to read
Whether you hire anyone or not, this is the order that matters.
- Say what you do and where. Put your services and your service area in plain sentences on the page, not only in a navigation menu or an image.
- Make the details agree everywhere. Your business name, address, phone number and hours should read identically on your website, your Google Business Profile, and every directory that lists you.
- Answer the questions customers ask before they call, on your own pages: what a visit involves, and what you will not take on.
- Keep the text in the page. Open your own site with JavaScript switched off. Whatever disappears is what an assistant may never see.
- Get corroborated somewhere other than your own website, with reviews or a real directory listing. An assistant trusts what more than one source says.
- Check it again next quarter. Answers change on their own, and stale details are the most common reason a business drops out of them.
You can do all six yourself.
Whether to hire anyone
Are AI visibility agencies worth the money?
The companies doing this work fall into three shapes: software you point at your own business and then act on yourself, agencies built for national brands and multi-location chains, and a smaller number of operators who build and run the site for a single-location business. Xomer is the third kind, which means nobody hands you a report and expects you to act on it. We make the change on the site ourselves.
Worth paying for when all three are true
- You already spend money every month on getting found.
- Nobody in your business is going to do the six steps above.
- Your work depends on people who have never met you deciding to call.
Not worth it yet if any of these is true
- You are turning work away and do not want more.
- Your margin cannot carry another monthly bill.
- You find this interesting and will do it yourself.
How to tell a real provider from a bad one
No provider controls the engines, so nobody can promise a ranking or an AI recommendation, including us. Traffic, leads and revenue are not guaranteed either. Treat a guaranteed-rankings pitch as a reason to walk away.
- Ask who owns the website, the domain and the Google Business Profile when the relationship ends.
- Our Terms assign you the website copy, design and code we build for you once the $499 build fee is paid. The Terms stop there. Everything after this sentence is practice, not contract: we set your domain and your Google Business Profile up in your own name from the start, we keep working access so we can monitor and improve them, access you can remove at any time, and if we ever part company you keep all of it. Ask us to put that in writing, and ask anyone else the same question.
- Ask what the monthly buys, in terms you can check yourself at the end of a month.
- The four things listed under "What the $150 a month buys", with no minimum term, no cancellation fee and no notice period, though a period already started is not refunded.
- Ask what they will show you when it does not work.
- The same plain-English monthly result, misses included.
Get my free audit
The audit is free and there is no call to schedule. If you decide we are not the right fit, that is a fine answer.
A documented client result
More than a visibility snapshot. A client outcome we can inspect.
Total Solar Cleaning's website form records support owner Mitch McKay's statement that the site generated more than 60 leads. The business also sends visitors to call, and those phone inquiries are not included in this result.
60+
website form inquiries recorded on the client's own site
Six months
the audited form-record window. Forms only; phone calls are outside this figure.
"Before Xomer I had 1 or 2 website leads in a year. Now it's my main source of marketing, I've had over 60 leads directly through the website since Xomer went live."
Source: Total Solar Cleaning's website-form Airtable, audited by us in mid-2026. It contained 66 non-test form inquiries across the six months before the audit, representing 62 contacts after deduplication by email or phone. Phone inquiries are excluded. The website and client relationship predate the Xomer brand launch.
Total Solar is one client. Xomer does not yet have enough client outcome data to state a typical lead result. The count does not establish booked jobs, revenue, or the effect of any single marketing change. Search positions, AI answers, and lead volume vary.
Website form inquiries
60+ recorded, forms only
Two other clients, on the work rather than the result
"Being invisible to AI is a real risk now, and Xomer got us ahead of it before our competitors even noticed."
"Working with Xomer takes a huge burden off my plate. The team does a great job of simplifying complex concepts and breaking everything down so someone like me can understand what's going on."
The kind of site we build
See results and context
Client work and design concepts.
The work shown here includes client projects and fictional design concepts. People and scenes in the concepts are AI-generated and do not depict Xomer clients.
Who you are dealing with
Who runs Xomer
Xomer is owner-run, founded by Ian Ho, a former eBay technical architect and marketing agency CMO. It is operated by Reboot Inc from Las Vegas, Nevada, and works with local businesses across the United States. Contractors, dentists, salons, landscapers, restaurants, auto shops. Anyone whose customers search before they call. Xomer is the brand, Reboot Inc is the company that operates it.
Xomer is the AI-search side of the local marketing you already pay for, and not a new category you have to believe in first. Your Google profile and your ads keep doing their job.
Ian Ho
Founder, Xomer
What happens next
Start with the audit
The audit shows how you come up on Google and AI search today. There is nothing to pay and nothing gated behind a call. It is built on what we can observe about your business as it stands, and you get our findings and what we would change.
There is no call to schedule. You fill in a short brief, and we send back what we found.
Get my free audit
Prices and what is included are all on the pricing page.
Serving these markets
View all 160 marketsWest38
Albuquerque, NMBakersfield, CABoise, IDColorado Springs, CODenver, COEugene, ORFlagstaff, AZFort Collins, COFresno, CAGlendale, AZHenderson, NVLas Vegas, NVLong Beach, CALos Angeles, CAMesa, AZModesto, CAOrange County, CAOxnard, CAPhoenix, AZPortland, ORProvo, UTReno, NVRiverside, CASacramento, CASalem, ORSalinas, CASalt Lake City, UTSan Diego, CASan Francisco, CASan Jose, CASanta Barbara, CAScottsdale, AZSeattle, WASpokane, WAStockton, CATacoma, WATucson, AZYuma, AZ
Southwest17
Midwest26
Akron, OHAnn Arbor, MIChicago, ILCincinnati, OHCleveland, OHColumbus, OHDayton, OHDes Moines, IADetroit, MIDuluth, MNFort Wayne, INGrand Rapids, MIGreen Bay, WIIndianapolis, INKansas City, MOLansing, MILincoln, NEMadison, WIMilwaukee, WIMinneapolis, MNOmaha, NEPeoria, ILSpringfield, MOSt. Louis, MOToledo, OHWichita, KS
Southeast51
Asheville, NCAtlanta, GAAugusta, GABaton Rouge, LABirmingham, ALCape Coral, FLCharleston, SCCharlotte, NCChattanooga, TNColumbia, SCDaytona Beach, FLDurham, NCFayetteville, ARFayetteville, NCGainesville, FLGreensboro, NCGreenville, SCHuntsville, ALJackson, MSJacksonville, FLKnoxville, TNLafayette, LALakeland, FLLexington, KYLittle Rock, ARLouisville, KYMelbourne, FLMemphis, TNMiami, FLMobile, ALMontgomery, ALMyrtle Beach, SCNaples, FLNashville, TNNew Orleans, LANorfolk, VAOrlando, FLPalm Bay, FLPensacola, FLPort St. Lucie, FLRaleigh, NCRichmond, VARoanoke, VASarasota, FLSavannah, GAShreveport, LATallahassee, FLTampa, FLVirginia Beach, VAWilmington, NCWinston-Salem, NC
Northeast24
Albany, NYAllentown, PABaltimore, MDBoston, MABridgeport, CTBuffalo, NYErie, PAHarrisburg, PAHartford, CTLancaster, PAManchester, NHNew Haven, CTNew York, NYPhiladelphia, PAPittsburgh, PAPortland, MEProvidence, RIRochester, NYScranton, PASpringfield, MAStamford, CTSyracuse, NYWashington DCWorcester, MA